The process of optimising a website for search engines like Google (SEO) is a constantly changing field, and it’s important to keep up with these changes if you want to succeed online.
Using old techniques that Google now considers spammy may work in the short to medium term, but you can be sure Google will catch you out eventually and slap you in the face with a penalty that could take you months to recover from.
For what’s hot and what’s not take a look at this infographic from Digital Marketing Phillipines.
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