How Could Photos Help Your SEO?

Many people are visually oriented, preferring a good photo to a written description. While a photo may not help a search engine, it probably would help a searcher decide if your link was worth the click.

 

Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. What it means for business owners is options like having one photo for Google+ and a different image for other Google properties, like search.

 

How many different photos you use is up to you, but you can opt for different categories like interior or exterior photos, or shots of your team or workplace. If you want to explore your options, log into your business profile, go to the Photos section, and use the new intuitive feature to see what is possible.

 

People Like Pictures

 

You know that old saying, “a picture is worth a thousand words”? It’s an old saying that keeps being repeated because people like pictures. Images that actually reflect your business are going to be better than stock photos because they trigger a more specific response.

• Hey, I know that person! He handled my account.
• We ate in that dining room, the meal was delicious and the atmosphere is great.
• I loved that sweater because it was comfortable and it stayed that way after washing.
• Those lamps look perfect, we should go see them in the showroom.
• So that’s who I spoke to on the phone. She was so helpful.
• That business looks familiar…of course, I’ve driven past it. I should stop next time.

 

Optimize Photos According to Publishing Guidelines

 

If you use your own photos, then do your homework and follow image publishing guidelines. Make sure those photos are high-quality, too. That isn’t really as difficult as it sounds if you can find an enthusiastic photographer in your area. That person may already be on staff. [Or take your own product and staff photos!]

 

There are definitely some things to be careful with. Some of those things include attribution, image site maps, and formatting. You also have to be careful with the mix of mobile and loading photos.

 

But along with the increased complications of images, the fact remains that people like pictures and a search result with a good photo is probably going to be picked over plain text. That’s why Google is adding the photo options, and that’s why you should look into the possibilities.

http://www.socialmediatoday.com/marketing/2015-03-02/how-could-photos-help-your-seo
 

3 Reasons to Create a Sales Video

A sales video can transform your sales pitch from boring to interactive. It sells your business to clients and can heighten their interest in setting up a meeting with you. A sales video sells your product or services, and captures why someone should be interested in what you have to offer.

A sales video can transform your sales pitch from boring to interactive. It sells your business to clients and can heighten their interest in setting up a meeting with you. A sales video sells your product or services, and captures why someone should be interested in what you have to offer.

 

Why Have a Sales Video?
 

1) Pamphlets Are a Thing of the Past

 

Today, the average North American watches four hours of television everyday. Compare that to the fact that the average North American reads only one book every year. This information shows us that nowadays people get more of their information from video than anything else.

 

Business’s should consider video as the way to get the word out. Nobody wants to spend time anymore reading long pamphlets or going through a plain PowerPoint. Business videos are quick and get the message across better than any other platform. 

 

2) Sales Videos Create Impact

 

No matter how much you know a movie is not real life, it will always still impact you. Whether it gives you the feeling of happiness, sadness or sheer excitement, a video can cause emotions that a webpage or brochure cannot. It doesn’t have to be a Hollywood video. Simply adding music to a presentation can build impact.

 

3) You’ll Never Be as Good 

 

It doesn’t matter how good of a sales person you are, but you can never deliver information the way a video can. A video can be organized and edited in a way that includes photos, graphics, music and sound, that can truly capture the message you want to send.

 

Email your business video to the individual you hope to set a meeting up with before speaking with them in order to increase excitement that is harder to provide over the phone. 

 

http://www.n5r.com/blog/3-reasons-to-create-a-sales-video

 

36 Tried-and-True Ways to Promote Your Blog Posts

There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

 

Luckily, you have many creative options when it comes to promoting your blog content.

 

In the infographic below from ReferralCandy, we hear from over 40 marketing experts about their favorite blog promotion tactics -- everything from relationship building to email segmentation to social media. Check it out.

 

 

http://blog.hubspot.com/marketing/blog-promotion-tactics