We’ve been talking a lot about what a great opportunity the holidays are for marketing your business. You know all about the why: people are searching for gifts, they are open to trying new places and businesses, and it’s the perfect opportunity to run a promotion. Yet, what about the how? If you’ve left it to the last minute, here are some helpful tips on exactly what you can do to market your business this holiday season.
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1. Boosting Your Search Rank
Being at the top of search results is essential for building your business, but it can take a lot of time and energy to get there. With the holidays fast approaching, there just isn’t necessarily enough time to implement a complete content strategy to help you naturally reach the top. PPC, or Pay-Per-Click is the fastest way to instantly reach the top of the search engine results page (or SERP). A Fiverr® seller who specializes in creating or optimizing a PPC campaign for your business can help you dramatically, and quickly, increase your search result traffic.
2. Keep Your Media Relevant
However you are marketing your Facebook page, the trick is not just getting visitors but getting likes and engagements. A Facebook cover photo specially designed for the holidays shows visitors that your page is active, fun, and well-maintained.
3. Keep Your Site Up-to-Date
Regularly updated website content is a huge part of building a successful website. Not only does it improve your SEO results when done right, but it increases user engagement and can be a highly-effective marketing tool when crafted to persuasively promote your business’ products and services to the target market. A blog post that both celebrates the holidays and explains why now is the perfect time for a visitor to become a client.
4. Get Attention with an Email
Sometimes you have to go out and bring the customers to you. In today’s digital age, it’s all about the attention-grabbing email campaign. The holidays are the perfect opportunity to utilize your contact list that you’ve been building for your business. Whether you just wish your customers a happy holiday season, or run a special promotion to celebrate, an email campaign, like in this Gig® by amitbt, drives traffic and conversions.
5. Engage with Content
Like we’ve said before, your Facebook page is a key element to your marketing strategy. Not only do you need to post regularly, but you need to post eye-catching items that won’t fade into the background of your customers’ already busy Newsfeeds. A custom made holiday graphic is a cheerful way to stand out among the crowd.
6. Google Banner Ads
If you are looking for an ad campaign idea, then there’s no better way than to join the holiday cheer and create a visual Google adwords banner that will build your business’ brand and drive traffic to your site. You’ll find a number of sellers who can design baanners for your Google campaign.
7. Get Creative
So far we’ve talked about a lot of tried and true tactics that can really help your business. Thinking outside the box, you can really get creative with the holiday Gigs on Fiverr. For example, consider a fun, personalized, holiday-themed jingle or holiday video can be a fun and different way to market your business and celebrate this joyful season.
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