Facebook Advertising Version 105.334.890…

Social Media Managers for small, medium and large businesses alike will be pulling their hair out in frustration after hearing that further changes are coming to Facebook advertising.

 

 

Source: http://ow.ly/EWjHQ

 

2014 has seen a lot of changes in the way Facebook allows businesses to advertise and the way users can interact with advertisements. Whilst Facebook Atlas still dominates 2014’s changes, the recent “user experience improvements” signal another barrier for advertisers’ organic content from being seen.

 

So, what are these new changes? Facebook announced that, as of 2015, it will be reducing the reach of brands’ unpaid posts which are deemed to be too promotional, i.e. you will no longer be able to sell your services or products without paying for the privilege. The updated Facebook algorithm will now filter out posts like “Buy now” or “Enter this” unless there is budget behind them.

 

Source: http://ow.ly/EWkMi

Getting down to the bottom line, as a result of this change, the return on investment on Facebook is set to decrease – as costs go up and presumably result remains the same. The age of free Facebook advertising is over. If you are a small or medium sized business with no advertising budget for Facebook, then the only gain from Facebook activity is branding – that means neither sales nor leads! However, if you are a big brand or a business with an advertising budget, you’d better get good at optimising your Facebook posts or adverts to get the most out of your spend.

 

Do the new Facebook advertising changes signal the end of organic Facebook advertising, then?

 

Source: http://ow.ly/EWljc

Well, to a degree, yes. The many changes Facebook has imposed on advertisers over the last year has slowly led us to a new Facebook that has plenty of room for big brands or advertisers who have budget with which to get their message out there; all disguised as a better Facebook for users (as they will no longer be bombarded by irrelevant messages and adverts). Having said this, there is still a little bit of room for organic advertisers, who have the expertise and creativity to get through the Facebook algorithm net!

 

There are three points that Facebook advertisers, who are on a shoe string budget must remember:

 

1. It is more important than ever before, that the content you post out is very engaging and extremely relevant to your target audience
2. If you’re not already, you certainly need to start factoring in a Facebook paid advertising budget (even if it is small)
3. Be very clear about who you are targeting and take good time to understand them and what they care about and how they would like to be communicated to

Source: http://ow.ly/EWlug

On a final note, Facebook is quickly becoming a real contender for Google’s advertising army and along with that it will become an advertising platform that is reigned by big brands with big budget… for now. Google has been through this phase and its focus has switched to local business with its Grow Local campaign. If Facebook manage to integrate this platform for everybody ethos from the start, then their threat to Google is much stronger than one may think. Watch this space!

 

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